Initial Logo Design

Summary

Design a personal logo with the initials of your name. Develop the step-by-step process of conceptualizing your ideas. Your design should symbolize aspects of your personality — It should represent you. 

What is a Logo?

A logo is a symbol that represents or stands for something. A logo visually communicates information quickly and effectively. We can all recognize the symbols of famous brands (and symbols), with just a quick glance.

Discussion Questions

  1. What are symbols? How long have they existed?
  2. What types of symbols exist today? Why are they so important?
  3. How do symbols represent other ideas or concepts?
  4. What is the difference between a symbol and a logo?
  5. What is branding and who uses it?
  6. What do you feel when you see the logo of your favorite brand?

What you need

  • pencils
  • sketch pad
  • markers
  • poster colours (gouache paint)

What you do

  1. Draw several thumbnail sketches of your logo design. Your ideas can reflect your interests, values, personality, dreams, hobbies etc.
  2. Choose 3 ideas that you like the most and develop them further. 
  3. Progress to colouring your sketch designs with markers. Remember to also choose the colours that represent you best.  
  4. Show your designs to other classmates for feedback. Explain the reason for your designs.  
  5. Choose the idea that you like most and make a large pencil line drawing of it on a large piece of quality paper. Refined your logo design.  
  6. Outline the pencil lines with a black permanent marker.
  7. Paint your designs with poster colours.

VIDEO Initial Logo Design