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Lesson Summary
Lesson Summary
This lesson serves as an introduction to typography design. Students will creatively design their own names, aiming to convey their individual identity through their designs. They will follow a structured, step-by-step process commonly employed by designers.
Lesson Objectives
Lesson Objectives
Create a name design that reflects their personal identity.
Employ a systematic approach to name design.
Understand the impact of typography on perception and emotion.
Required Materials
Sketchbook
Pencil & Eraser
Black Permanent Markers
Color: Pencils, Markers or Paints
Glass Deco
Logo Designs
Logo Designs
A logo is a symbol that represents a product and organization. The best logos are simple and memorable. A strong logo conveys information quickly and effectively. We can all identify popular brand logos with just a quick glance. A logo serves as the face of an organization, helping people recognize and identify it. Every aspect of a logo, including the font, shapes, colors, style, and imagery, contributes to an organization's identity.
You want people to be able to easily recognize you through your name design. Like knowing what a movie or book is about by simply viewing the title design and font that is used.
Guiding Questions
Guiding Questions
Your name design should carry personal significance, reflecting aspects of your identity such as personality, interests, aspirations and values. To help you begin, consider these guiding questions:
Name a famous logo that is well-designed? What makes it effective?
Why is simplicity in a logo design important? Can complex designs be effective as well?
What role does color play in the design of a name or logo? How do different colors evoke different emotions or associations?
How do typography and font selection impact the overall design of a name? Can you think of examples where the font choice greatly influences the message?
What makes a name or logo memorable? Are there specific qualities that make it stand out in people's minds?
Word Expression
Word Expression
Before we design our name, we will select some words and make a visual representation of its meaning. You can express the meaning of each word by choosing a suitable font, playing with the arrangement of the letters and manipulating the typeface.
Which of the following fonts do you think best suites this title. What is the reasoning behind your selection?
Express Yourself through Your Name
Express Yourself through Your Name
Your name design should be a reflection of your personality, interests, aspirations and values, allowing people to recognize you through it. It's your unique representation. Consider the following questions when making your name expression:
What's your favorite color?
What hobbies or interests do you have?
How would you describe your personality?
What holds the most importance to you? What are your values?
Thumbnail Ideas: Consider themes related to your interests like sports, music, or art. Sketch several thumbnail designs of your name expression. Experiment with font styles, thickness, and overall aesthetics. This is the creative playground, so enjoy the process.
Refine Your Concepts: Identify the ideas that resonate with you the most and refine them. Add color to your designs using markers, ensuring the colors resonate with your personality and interests.
Seek Feedback: Share your designs with classmates, explaining the inspiration behind each one. Pay close attention to their feedback, as it can provide valuable insights.
Finalize Your Design: Once you've settled on a design idea, create a larger, more detailed pencil line drawing of your design in your project sketchbook.
Add Finishing Touches: Use a black permanent marker to outline your name design, giving it definition. You can then bring your design to life with markers, colored pencils, or paint.
Create a Glass Deco Sticker: Transform your name design into a glass deco sticker for a unique touch.
Terminology
Terminology
Symbol - A mark or character representing something else.
Typography - The art of making written text legible and visually appealing.
Font - A specific style of text that may vary in size, thickness, shape, etc.
Logo - A symbol made up of visual elements that represents a brand or entity.
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